A guy holds a school bus full of children hostage, demanding free education for them, which is weird. If he cares for these kids, why endanger their lives?
At umeepal pa si Bong Revilla. If I were Ducat, I'd tell Bong to exchange himself for the kids. Once the trade is done, someone blows up the bus.
That's two birds with one stone. Everyone wins.
Wednesday, March 28, 2007
Monday, March 26, 2007
Ad campaign
The ad guy in me loves Tito Sotto's commercial. The one with Vic and Joey wearing Iskul Bukol and TVJ t shirts. They're walking and talking about sincerity and service and are joined by Tito just before stepping out into (presumably) a rally. I was half-expecting a smash cut to the West Wing opening credits.
Pity it's wasted on a poor candidate.
Online, some people have been complaining about Sonia Roco's TV commercial (here, via the soniaroco blog), saying it name-drops her late husband way too much. The answer, of course, is yes, it plays on name recall by design. My additional answer is, no, it's not for you. It's for the millions out there who do not read blogs and newspapers and do not watch ANC.
Advertising for elections is difficult enough for the extremely popular like Villar and Titio Sotto, garnering any significant share of mind is almost impossible for candidates like Roco who, other that appearing beside her husband, has had very little public exposure. Any advertiser worth her salt will play on the strengths and downplay the weaknesses, keeping in mind the overweening goal of reinforcing name recall.
So while the Sonia Roco camp may have wanted to shoot something more dramatic and/or more informative, they're severely limited by their current brand capital. Anyhoo, she's maintaining good survey ratings so something's working.
*****
Disclosure: I am a card-carrying member of Aksyon Demokratiko. I used to work for Raul Roco at DepEd and was a media guy during the 2004 campaign. Right now I'm helping the campaign as a volunteer.
Pity it's wasted on a poor candidate.
Online, some people have been complaining about Sonia Roco's TV commercial (here, via the soniaroco blog), saying it name-drops her late husband way too much. The answer, of course, is yes, it plays on name recall by design. My additional answer is, no, it's not for you. It's for the millions out there who do not read blogs and newspapers and do not watch ANC.
Advertising for elections is difficult enough for the extremely popular like Villar and Titio Sotto, garnering any significant share of mind is almost impossible for candidates like Roco who, other that appearing beside her husband, has had very little public exposure. Any advertiser worth her salt will play on the strengths and downplay the weaknesses, keeping in mind the overweening goal of reinforcing name recall.
So while the Sonia Roco camp may have wanted to shoot something more dramatic and/or more informative, they're severely limited by their current brand capital. Anyhoo, she's maintaining good survey ratings so something's working.
*****
Disclosure: I am a card-carrying member of Aksyon Demokratiko. I used to work for Raul Roco at DepEd and was a media guy during the 2004 campaign. Right now I'm helping the campaign as a volunteer.
Sunday, March 11, 2007
This is Spartaaaah...
First off, Xerxes wasn't a 7-foot tall latino transvestite who talks like a Goa'uld. Also the Spartans wore body armor (real chestplates, not just awesome abs) and had man-lovers like other Greeks back then.
But the film (and the graphic novel it's based on) isn't claiming authenticity, just badass fight scenes. What's cool is that it feels like the vision of someone who dropped acid while reading a poetic description of the last stand at Thermopylae; thus the mutated priests and giant elephants and rhinos.
But the film (and the graphic novel it's based on) isn't claiming authenticity, just badass fight scenes. What's cool is that it feels like the vision of someone who dropped acid while reading a poetic description of the last stand at Thermopylae; thus the mutated priests and giant elephants and rhinos.
Thursday, March 08, 2007
GIGO?
“The more education you get, the better you are able to process the information, and, also, the higher the quality of the information that you get in the first place.”
The poor aren't stupid, they, too, vote wisely. The problem is with the information that reaches them and the processes they employ to reach a decision. Imagine a kanto boy who dropped out of public school being handed P500 by Mark Jimenez and a t-shirt proclaiming MJ as "Hulog ng Langit."
Read the PCIJ report here. [via MLQ3]
The poor aren't stupid, they, too, vote wisely. The problem is with the information that reaches them and the processes they employ to reach a decision. Imagine a kanto boy who dropped out of public school being handed P500 by Mark Jimenez and a t-shirt proclaiming MJ as "Hulog ng Langit."
Read the PCIJ report here. [via MLQ3]
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